There are multiple editing styles within the realm of photography.
The two main ones are light and airy and dark and moody.
There are also some subgroups such as warmer (more orange), cooler (more blue), film-like, high-contrasty, and so on and so forth.
Now a days though, with presets and the ability to create your own editing style, you can truly be as creative as you want.

The most important thing editing style gives a photographer is consistency. It shows clients your work has the same feel across any type of session. This in turn, sends satisfaction in knowing what your potential clients see is what they will receive!

Since 2010 my style has changed quite a bit. I started out much darker and at a higher contrast level. The majority of my images were bolder and had a saturated feel.

It slowly grew lighter, and softer and for the last five I’ve been a consistent “light and airy” edit.

I’ve always been attracted to old-school film though, which is why my black and whites have stayed with contrast and that grain you know I love!

But back to color! And that age-old question: why do I choose to edit light and airy?
It’s simple really: because it is the way I view beauty and the way I view love. I see people as if they are a fresh breath of air.
I don’t believe that love is dark, or moody – for lack of a better word.
I believe that love is the light in life.

Liam Neeson said this quote a while back and it justifies my point to a tee:

“Everyone says love hurts, but that is not true. Loneliness hurts. Rejection hurts. Losing someone hurts. Envy hurts. Everyone gets these things confused with love, but in reality love is the only thing in this world that covers up all pain and makes someone feel wonderful again. Love is the only thing in this world that does not hurt.”

Love is the illuminated force behind a smile or locking eyes with someone.
In my mind it is a true definition of light and airy.
With my natural approach, it makes sense to me that I choose an editing style that is also as natural as life comes: meaning, my greens are greens and blues are blues.
I’m editing as I see it, and when I see two people in love, I see it as light as the sun on a summer day.

I’m getting corny, haha so I’ll back off a bit and end with this:
No one way of editing is better than others.
It is purely personal preference.
Some styles have been labeled more timeless, and others fall under more creative.
Regardless, depending on what genre and feeling you are tryin to portray, as long as you are consistent, the professionalism stands.

And because I’m a sucker for showing off my beautiful clients, below are some of light and airy edits!

Happy day kids!! // xo